Resources Library by ANA

The value of machine learning in privacy

Online behavioral data is a valuable source of insights for researchers. However, data collected passively via tracking meters contains Personal Identifiable Information (PII). With the GDPR into force, the value of online behavioral data is...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Carlos Ochoa, Ezequiel Paura

Company: Netquest

November 11, 2018

Catching the exception

Redefining qualitative research by combining different methods in order to find new, special and trendy usages.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Chayenne Meers, Suzanne Mulier

Company:

November 11, 2018

The 'appiness project

We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Jennifer Roberton, Matt Browne

Company: respondi

November 11, 2018

Building the world's intelligence platform

Building the world's intelligence platform and capturing human behaviour at scale. The market research industry has a major problem: big brands don't trust its results. Companies are fed up with claimed behaviour and outdated panels and surveys. But...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Tugce Bulut

Company: Streetbees

November 11, 2018

Is the future of conversation silent?

In this paper we explore some of the ways access to digital technology and the internet have changed how we communicate, and what this may mean for researchers; as observers and people whose job is ultimately to listen and interpret.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Sarah de Caux, Andrea Sandor, Peter Latham

Company: Join the Dots InSites Consulting

November 11, 2018

Fast fashion delivered

Thus the proactive research was able to effectively utilise technology, passive techniques and leverage internal and secondary data available to deliver quality and on the go insights leading to improved engagement and increased revenue. There was...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Archana Pai, Priyanka Bhargav

November 11, 2018

Innovative marketing technologies

The analyses provide a better understanding of the future of AR and VR within marketing strategies. By understanding consumer’s appetite for virtual and augmented reality, quantifying the size of the viable market and getting to know the target...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Dörthe Jans

Company: YouGov

November 11, 2018

The 'appiness project

We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Jennifer Roberton, Matt Browne

Company: respondi

November 11, 2018

Alchemy!

In medieval times people sought a universal elixir. They failed, just as modern insighters fail if we proselytise one approach is ‘the future’. We search for truth through data – but history tells us there is no universal...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Fiona Blades

Company: MESH Experience

November 11, 2018